{"id":219708,"date":"2019-11-12T22:46:06","date_gmt":"2019-11-13T01:46:06","guid":{"rendered":"https:\/\/2pontos.com.br\/estrategia\/?page_id=219708"},"modified":"2023-09-01T15:11:57","modified_gmt":"2023-09-01T18:11:57","slug":"nextin","status":"publish","type":"page","link":"https:\/\/2pontos.com.br\/estrategia\/cases\/nextin\/","title":{"rendered":"Nextin"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.1″ background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/09\/bg-amarela-roxo-cases.jpg” parallax=”on” parallax_method=”off” custom_margin=”-100px||-100px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/09\/lettering-cases.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”70%” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”59px||59px||true|” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” custom_padding=”0px||0px|||” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/nextin_marca_final-2.png” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”100%” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”||||||||” header_3_font_size=”18px” header_3_line_height=”2em” custom_padding=”44px|||||” global_colors_info=”{}”]<\/p>\n

Por dentro da Nextin<\/strong><\/span><\/h2>\n

<\/span><\/h2>\n

Antes de te contar sobre a rela\u00e7\u00e3o que criamos com essa startup, vamos lhe contextualizar sobre o que ela \u00e9 e o que faz! Se voc\u00ea \u00e9 s\u00edndico ou possui condom\u00ednios, j\u00e1 pode decorar tudinho aqui! Vamos l\u00e1?<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”#fazemos” module_class=”#fazemos” _builder_version=”4.16″ background_color=”#e2d5c2″ background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/06\/bg-case-4.jpg” parallax=”on” parallax_method=”off” custom_margin=”||||true|” custom_padding=”50px||137px||false|” bottom_divider_color=”#c4d932″ bottom_divider_height=”76px” bottom_divider_flip=”vertical” collapsed=”on” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ background_size=”initial” background_position=”center_left” width=”100%” max_width=”2560px” custom_margin=”|auto||auto||” custom_padding=”0px||0px||true|” collapsed=”on” global_colors_info=”{}” column_structure=”1_5,3_5,1_5″][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”23px” header_3_line_height=”1.8em” background_color=”rgba(0,0,0,0.22)” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

A <\/span>Nextin<\/span> \u00e9 uma startup de softwares que tem, como produto principal, uma ferramenta de gest\u00e3o integrada de condom\u00ednios,<\/strong> com muito mais tecnologia, organiza\u00e7\u00e3o e seguran\u00e7a. Atuando em plataformas online, o Nextin Home oferece mais de <\/strong><\/span>30 fun\u00e7\u00f5es que facilitam a rotina de moradores, porteiros e s\u00edndicos dos condom\u00ednios conveniados e que, atualmente, j\u00e1 somam mais de 300.\u00a0<\/strong><\/h3>\n

<\/span><\/h3>\n

Imagina as dores de cabe\u00e7a que voc\u00ea passa na administra\u00e7\u00e3o do seu pr\u00e9dio como morador, dono ou s\u00edndico\u2026 Pensou? Sim, com o Nextin Home dava pra resolver rapidinho, ou melhor, daria pra ter evitado esse problema bem l\u00e1 na raiz dele.<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_2_font=”|800||on|||||” header_2_text_align=”center” header_2_text_color=”#c4d932″ header_2_font_size=”60px” header_3_font=”|||on|||||” background_color=”rgba(0,0,0,0.22)” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”7px” border_color_all=”#c4d932″ border_style_all=”dotted” global_colors_info=”{}”]<\/p>\n

2 Pontos + Nextin = <3<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#c4d932″ custom_padding=”54px||54px||true|” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_2_font=”|||on|||||” header_2_text_align=”center” header_2_text_color=”#ffffff” header_2_font_size=”30px” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#ffffff” global_colors_info=”{}”]<\/p>\n

Um ano de muita estrat\u00e9gia, inova\u00e7\u00e3o e intensidade:<\/b><\/h2>\n

\u00e9 assim que definimos a rela\u00e7\u00e3o entre a 2 Pontos e a Nextin! <\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/bg-cidade-2-1.jpg” parallax=”on” parallax_method=”off” width=”100%” max_width=”100%” custom_margin=”-4px|||||” custom_padding=”20px||20px||true|” bottom_divider_arrangement=”above_content” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”90%” max_width=”2560px” custom_margin=”|0px||” global_colors_info=”{}” column_structure=”2_5,3_5″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”|800||on|||||” header_3_text_align=”center” header_3_text_color=”#b66a18″ header_3_font_size=”33px” header_4_font=”||||||||” header_4_text_align=”left” header_4_font_size=”21px” header_4_line_height=”2em” background_color=”rgba(255,255,255,0.59)” custom_margin=”-1px|||||” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”” custom_padding_phone=”20px|20px|20px|20px” custom_padding_last_edited=”on|desktop” border_color_all=”#ffc60b” global_colors_info=”{}”]<\/p>\n

A plataforma de administra\u00e7\u00e3o teve, de fato, seus prim\u00f3rdios bem relacionados \u00e0 2 Pontos. Afinal, fomos respons\u00e1veis pela cria\u00e7\u00e3o de toda a comunica\u00e7\u00e3o da empresa, come\u00e7ando pelo desenvolvimento de marca, identidade visual e plataformas online.<\/p>\n

<\/span><\/span>Primeiro, fizemos as marcas institucionais. Em seguida, o site! Depois, desenvolvemos a estrat\u00e9gia de divulga\u00e7\u00e3o, tanto on quanto offline. Produzimos conte\u00fados exclusivos e de qualidade para o blog – fazendo, assim, com que o Nextin Home se tornasse refer\u00eancia em seu setor de atua\u00e7\u00e3o.<\/p>\n

Passada a fase inicial, come\u00e7amos a realizar o monitoramento das redes sociais no lan\u00e7amento, al\u00e9m da jornada de compra do consumidor por meio de gatilhos e materiais ricos fornecidos no site, e-mail marketing, newsletter, fanpage e blog criados.<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/mockup-site-nextin-2.png” show_bottom_space=”off” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”-11px|||||” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ max_width=”2560px” global_colors_info=”{}” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/logo-primus.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”100%” module_alignment=”center” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/logo-prime.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”100%” module_alignment=”center” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/logo-plus.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”100%” module_alignment=”center” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/06\/bg-case-4.jpg” background_position=”bottom_center” custom_padding=”0px||0px|||” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/06\/bg-element-telas-nextin-3.png” parallax=”on” parallax_method=”off” max_width=”2560px” custom_margin=”|0px|||false” custom_padding=”101px||101px||true|” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”|800||on|||||” header_3_text_color=”#c4d932″ header_3_font_size=”42px” header_4_font=”||||||||” header_4_text_color=”#000000″ header_4_font_size=”21px” header_4_line_height=”1.5em” background_color=”#ffffff” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

Acabou, j\u00e1 t\u00e1 bom, n\u00e9?
N\u00e3o! Tem mais, muito mais:<\/strong><\/h3>\n

participamos da sustenta\u00e7\u00e3o do projeto no seu primeiro ano com a produ\u00e7\u00e3o de conte\u00fado para suas plataformas, divulga\u00e7\u00e3o da marca e campanhas para potencializar a distribui\u00e7\u00e3o dos produtos oferecidos, al\u00e9m de proporcionar o alcance de mais poss\u00edveis clientes.<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.16″ background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/06\/bg-case-4.jpg” background_position=”bottom_center” custom_padding=”0px||0px|||” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” custom_margin=”||||false” custom_padding=”101px||101px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”|800||on|||||” header_3_text_color=”#c4d932″ header_3_font_size=”42px” header_4_font=”||||||||” header_4_text_color=”#000000″ header_4_font_size=”21px” header_4_line_height=”1.5em” background_color=”#ffffff” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

Acabou, j\u00e1 t\u00e1 bom, n\u00e9?
N\u00e3o! Tem mais, muito mais:<\/strong><\/h3>\n

participamos da sustenta\u00e7\u00e3o do projeto no seu primeiro ano com a produ\u00e7\u00e3o de conte\u00fado para suas plataformas, divulga\u00e7\u00e3o da marca e campanhas para potencializar a distribui\u00e7\u00e3o dos produtos oferecidos, al\u00e9m de proporcionar o alcance de mais poss\u00edveis clientes.<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/05\/BG_CONTATO.png” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” border_color_bottom=”#1a6691″ global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/title-resultados.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}” align_phone=”center”][\/et_pb_image][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”||||||||” header_3_line_height=”1.5em” background_color=”#ffffff” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

Beleza! Fizemos MUITA coisa nessa parceria.<\/strong>
Mas o que alcan\u00e7amos? Quais resultados oferecemos para o pessoal da Nextin?<\/span><\/h3>\n


Vamos te contar agora:\u00a0
<\/span>Usando TODA essa estrat\u00e9gia e seguindo nosso planejamento, alcan\u00e7amos resultados surpreendentes e bem positivos.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”||||||||” header_3_line_height=”1.5em” background_color=”#ffffff” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”6px” border_color_all=”#ffdf00″ border_style_all=”dotted” global_colors_info=”{}”]<\/p>\n

    \n
  • \n

    Nos 3 primeiros meses de a\u00e7\u00e3o, foram conquistados 2.650 leads <\/strong>(pessoas interessadas no software).<\/span><\/h3>\n

     <\/p>\n<\/li>\n

  • \n

    Desses, 1.485 foram altamente qualificados<\/strong> (se aproximando da compra).<\/span><\/h3>\n

     <\/p>\n<\/li>\n

  • \n

    E mais de 100 pessoas testaram o software<\/strong> na \u00e9poca, uma parcela bem consider\u00e1vel entre as pessoas alcan\u00e7adas.<\/span><\/h3>\n

     <\/p>\n<\/li>\n

  • \n

    Conte\u00fados do blog muito bem posicionados organicamente no Google at\u00e9 hoje, gerando mais de 4 mil acessos ao site mensalmente.<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”||||||||” header_3_line_height=”1.7em” global_colors_info=”{}”]<\/p>\n

    O n\u00edvel de engajamento entre conte\u00fado criado e p\u00fablico foi muito alto, isso, por conta da funcionalidade e assertividade das estrat\u00e9gias que oferecemos de inbound marketing e de segmenta\u00e7\u00e3o de target, anteriormente aplicadas.<\/span><\/h3>\n

    Dos resultados finais, podemos destacar especialmente os seguintes n\u00fameros: tivemos 250 respostas de usu\u00e1rios felizes<\/strong><\/span> por receberem os conte\u00fados da Nextin. Al\u00e9m das campanhas de e-mail, que chegaram a ter uma taxa de 47% de abertura e 18% de cliques.<\/span><\/strong> Bem como o site, que apresentou de 46% a 57% de convers\u00e3o de visitas em leads.<\/strong><\/span><\/span><\/h3>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”||||||||” header_3_line_height=”1.7em” custom_padding=”20px||” border_width_top=”7px” border_color_top=”#c4d932″ global_colors_info=”{}”]<\/p>\n

    Esse \u00e9 mais um case de sucesso entre parcerias que ganham vida juntas e alcan\u00e7aram os resultados desejados desde o in\u00edcio do projeto. Afinal, quando se fala em inova\u00e7\u00e3o e estrat\u00e9gia, estamos falando a nossa l\u00edngua. Que tal conhecer um pouco mais sobre o pessoal da Nextin?<\/h3>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/nextin.com.br” url_new_window=”on” button_text=”Basta clicar aqui e ver tudo que te contamos na pr\u00e1tica!” _builder_version=”4.16″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”#c4d932″ button_font=”|800||on|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.16″ global_colors_info=”{}”]