{"id":219870,"date":"2019-11-14T15:27:53","date_gmt":"2019-11-14T18:27:53","guid":{"rendered":"https:\/\/2pontos.com.br\/estrategia\/?page_id=219870"},"modified":"2023-09-01T15:06:34","modified_gmt":"2023-09-01T18:06:34","slug":"coca-cola-femsa","status":"publish","type":"page","link":"https:\/\/2pontos.com.br\/estrategia\/cases\/coca-cola-femsa\/","title":{"rendered":"Coca-Cola FEMSA"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.1″ background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/09\/bg-amarela-roxo-cases.jpg” parallax=”on” parallax_method=”off” custom_margin=”-100px||-100px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/09\/lettering-cases.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”70%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ max_width=”2560px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/logo-coca-cola-femsa.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_3_font=”||||||||” header_3_font_size=”18px” header_3_line_height=”2em” custom_padding=”44px|||||” global_colors_info=”{}”]<\/p>\n

A FEMSA \u00e9 a maior empresa de bebidas da Am\u00e9rica Latina, fabricando refrigerantes, sucos, \u00e1guas, ch\u00e1s, isot\u00f4nicos, energ\u00e9ticos, l\u00e1cteos e cervejas.<\/h3>\n

J\u00e1 a Coca-Cola FEMSA \u00e9 o maior engarrafador independente de Coca-Cola do mundo, possuindo 13,4% do volume do refrigerante no planeta.<\/strong><\/h3>\n

<\/span><\/h2>\n

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E a Coca-Cola, bom\u2026
dispensa apresenta\u00e7\u00f5es, n\u00e9?<\/h2>\n

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DESAFIO
CONTADO
NO REL\u00d3GIO<\/h2>\n

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O encontro entre essas marcas e a 2 Pontos aconteceu em uma concorr\u00eancia: a demanda era um projeto de ativa\u00e7\u00e3o da mais nova f\u00e1brica da Coca-Cola FEMSA em Itabirito, Minas Gerais.<\/strong><\/span><\/h3>\n

At\u00e9 a\u00ed tudo bem. O bicho pegou quando notamos o prazo: uma semana para apresentar nossa proposta de sinaliza\u00e7\u00e3o para dois ambientes diferentes, com bom pre\u00e7o e viabilidade de produ\u00e7\u00e3o.\u00a0<\/strong><\/span><\/h3>\n

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E o que a gente fez?
Acertamos numa golada s\u00f3.<\/span><\/h2>\n

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PASSO 1<\/b><\/h2>\n

Diagn\u00f3stico e levantamento de informa\u00e7\u00f5es<\/h3>\n

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Estudamos o acesso aos locais a serem sinalizados, realizamos a coleta de dados e a triagem da hierarquia da informa\u00e7\u00e3o.<\/h3>\n

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PASSO 2<\/b><\/h2>\n

Pesquisa e desenvolvimento de projeto conceitual<\/h3>\n

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Fizemos uma pesquisa de conte\u00fado, desenvolvemos a identidade visual e estudamos a aplica\u00e7\u00e3o no ambiente.<\/h3>\n

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PASSO 3<\/b><\/h2>\n

Visita t\u00e9cnica e execu\u00e7\u00e3o<\/h3>\n

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Visitamos a f\u00e1brica para levantamento e confirma\u00e7\u00e3o de materiais e medidas, produ\u00e7\u00e3o e instala\u00e7\u00e3o de sinaliza\u00e7\u00e3o.<\/h3>\n

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MAIS CONTAGEM REGRESSIVA<\/b><\/h2>\n

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Para a etapa da instala\u00e7\u00e3o, tivemos apenas 2 semanas, contando com o tempo de encomenda de material vindo de outro estado \u2013 um prazo curto, por\u00e9m bem definido, devido \u00e0 data de inaugura\u00e7\u00e3o da f\u00e1brica que, hoje, \u00e9 considerada a maior da Am\u00e9rica Latina.<\/span><\/h3>\n

Al\u00e9m de tudo ter sido feito com ela j\u00e1 em opera\u00e7\u00e3o, foi preciso conciliar o espa\u00e7o com outros fornecedores que trabalhavam em projetos paralelos.<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” background_image=”https:\/\/2pontos.com.br\/estrategia\/wp-content\/uploads\/2019\/11\/bg-panda.png” background_size=”contain” background_position=”bottom_center” width=”100%” max_width=”100%” custom_margin=”0px|||||” custom_padding=”50px||50px||true|” bottom_divider_arrangement=”above_content” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ width=”90%” max_width=”2560px” custom_margin=”|0px||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_2_font=”||||||||” header_2_text_color=”#e41e26″ header_2_font_size=”70px” header_3_font=”|800||on|||||” header_3_text_align=”center” header_3_text_color=”#b66a18″ header_3_font_size=”33px” header_4_font=”||||||||” header_4_text_align=”left” header_4_font_size=”21px” header_4_line_height=”2em” custom_margin=”0px||0px|||” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”” custom_padding_phone=”20px|20px|20px|20px” custom_padding_last_edited=”on|desktop” border_color_all=”#ffc60b” global_colors_info=”{}”]<\/p>\n

O CASAMENTO PERFEITO ENTRE A IDEIA E A ESTRAT\u00c9GIA<\/b><\/h2>\n

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NO CORREDOR<\/h2>\n

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Depois da an\u00e1lise do local, nosso projeto se adaptou \u00e0 estrutura j\u00e1 existente e manteve os padr\u00f5es LEED de constru\u00e7\u00e3o (Leadership in Energy and Environmental Design ou, em bom portugu\u00eas, Lideran\u00e7a em Energia e Design Ambiental) \u2013 certifica\u00e7\u00e3o que a Coca-Cola FEMSA j\u00e1 tem.<\/span><\/h3>\n

\u00a0<\/h3>\n

Fizemos um estudo sobre a hist\u00f3ria das empresas no Brasil e no mundo e a transformamos em conte\u00fado para o corredor de acesso \u00e0 f\u00e1brica, criando literalmente um t\u00fanel do tempo. Como d\u00e1 pra ver na imagem, ele sugere uma sensa\u00e7\u00e3o de movimento gra\u00e7as \u00e0s chapas vermelhas que, posicionadas desse jeitinho a\u00ed, fazem alus\u00e3o a uma espiral.<\/span><\/h3>\n

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